Where do you love to be?
A favorite beach, park, lake or hiking trail? Maybe your Happy Place is simply home. Your hometown.
From coast to coast, Keep America Beautiful is partnering with Niagara Cares and community organizations to protect our favorite spots with the Love Your Happy Place environmental and community improvement campaign.
Find out how to bring the campaign to your community or organization.
Love Your Happy Place is an environmental and community improvement campaign that inspires people to care for the places they love through recycling education, neighborhood cleanups, and shared pride in local spaces.
What began as a successful pilot campaign in Austin has now expanded into a national movement supported by four top-tier nonprofit partners.
Together, we’re empowering communities to celebrate their shared spaces, take environmental action, and make a positive impact on the places we all love.
The Love SD cleanup at Mission Beach generated strong media coverage for I Love a Clean San Diego.
The Love ATX campaign helped elevate Keep Austin Beautiful’s awareness to 73% during its 40th anniversary year.
Partners
Keep America Beautiful and Niagara Cares are leading the way with the Love Your Happy Place campaign.
Organizations like the DoSomething.org, National Recreation and Park Association, and The Arbor Day Foundation have joined the campaign as Founding Campaign Partners.
Keep Austin Beautiful, I Love a Clean San Diego, and Keep Oakland Beautiful are the first Local Partners, with many more communities like Denver and Dallas preparing to go live with their campaigns.
Founding Partners
Local Partners
Founding Sponsors
Find Your Happy Place
The Love Your Happy Place campaign makes it easy for residents to get involved through simple actions, community events, and educational opportunities that together drive meaningful impact. In Austin, the Love ATX campaign drove measurable impact, increasing confidence in recycling from 27% to 45%, and changing behaviors by boosting ‘usually recycling at home’ from 22% to 32% and ‘always recycling in public’ from 35% to 41%.
The success of this campaign has now expanded into a national movement supported by cities, nonprofits, and corporate partners.
Find out how you can grow a love for your community and keep it clean by localizing the Love Your Happy Place campaign.
impact
San Diego drove hundreds of pounds of new recycling to date.
Denver will launch with Botanic Gardens, Department of Water and elected officials this Spring.
Oakland committed to overhauling its large waste program.
6 new markets in 2026.
NEWS
The Love Your Happy PlaceSM campaign is catching on across the country, and local media is paying attention.
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KUSI, San Diego
Post Labor Day Cleanup Event at Belmont Park Marks Launch of Love SD Campaign
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Times of San Diego
I Love A Clean San Diego kicks off cleanup campaign at Mission Beach
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Village News
New Love SD campaign inspires San Diegans to take action and volunteer for a cleaner, greener community
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KXAN, Austin
Take the Love ATX Pledge with keep Austin Beautiful
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Community Impact, Austin
Keep Austin Beautiful seeking volunteers for 40th annual cleanup events
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Keep America Beautiful
Niagara Cares Wins Keep America Beautiful’s Power of Beauty Sustainability Communications Award
Contact Us
Let’s get started adapting the Love Your Happy Place campaign to your community or organization. First, we need a little information.